Melissa Hawkett

BACKGROUND

FASD (Foetal Alcohol Spectrum Disorder) is still a thing, which means mothers are still drinking alcohol during pregnancy. In general, the link between alcohol consumption and harm to their unborn babies is understood, however, when faced with pregnancy stressors and social/partner pressure, many lack the confidence to say ‘no’.

BRIEF

Empower women to say no to alcohol during pregnancy.

INSIGHT

Pregnant bodies are a jaw-dropping, life-creating, marvellous miracles of evolution. If we could just get women to recognise how incredibly capable they already are, saying no to alcohol will become the easy part.  

IDEA

Help mothers see just how amazing they already are. Because when we recognise that we are powerful beings, we make powerful choices…

Mums? Amazing.
Saying no to alcohol. Also amazing.