Skyworks

BACKGROUND

Transperth is the public transport network in Perth, Western Australia. They offer special services when events like Perth's annual Australia Day Skyworks are on.

The fireworks draw massive crowds to key viewing spots across the city. But, with events like these, come traffic and congestion.

BRIEF

Encourage people to catch the train rather than drive to the Skyworks – it will be quicker.

IDEA

We can't quite get you to the Skyworks faster than the speed of light. But, we can get you there faster than the speed of driving. 

CREATIVE TEAM

Melissa Hawkett & Tommy Medalia